HubSpot's Marketing Grader Beta

Report for www.ianrhodes.co.uk

Grade Another Company
  www.ianrhodes.co.uk
0% Correct Learn More
0% Correct Learn More
0% Correct Learn More

Top of the Funnel

Creating, optimizing, and promoting content are keys to filling the top of your sales and marketing funnel with more website traffic and leads. The good news is that companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don't.

Top Things To Do

    Blogging

    Every web page has the potential to rank well in search engines and draw traffic from other sources, like social media sites and the blogosphere. Of course, whether a page draws traffic (and links) depends on whether it's optimized and how remarkable (useful, interesting, etc.) it is. Blogging is a great way to add interesting content to your site so you can get more traffic and leads.

    Loading Report...

    cta-app-4

    SEO

    Optimizing your content is a key step to ensure you give your valuable content the best chance possible of drawing traffic from the web. In essence, this section is about maximizing your ROC – return on content.

    Loading Report...

    cta-app-4

    Mobile

    Having a website that displays well on mobiles devices is becoming more and more important as 35% of American adults have a smartphone and 87% of smartphone owners access the internet on their mobile devices. When mobile optimizing your site, you want to take into account smaller screen sizes and slower bandwidths. This means using smaller images and font sizes, thinking about how much content is displayed on a single page.

    Loading Report...

    cta-app-4

    Social

    57% of small businesses say social media is beneficial to their business, which is no wonder since being active on Twitter and Facebook has been shown to increase the number of inbound links, traffic and leads. As a result, 54% of companies increased their investment in social media & blogs in 2011.

    Loading Report...

    cta-app-4

    Middle of the Funnel

    The middle of the funnel is all about converting the traffic you get into prospects and leads and then nurturing your leads and prospects in order to make it more likely that they will become customers. You do this by using landing pages, blogs, conversion forms, email marketing and social media.

    Top Things To Do

      General

      The most general tools in the middle of your funnel have to do with collecting leads and nurturing those leads into customers. Making it easy for customers to give you their information through forms on your website and understanding the tools you are using to nurture those leads are the beginning of an optimized middle of the funnel.

      Loading Report...

      cta-app-4

      Blogging

      Blogging is a great way to get more traffic and leads but it's also a great way to convert leads into customers. Having valuable and relevant calls to action, allowing readers to subscribe and encouraging them to follow you in social media are great ways to leverage your blog and get more.

      Loading Report...

      cta-app-4

      Social

      Social media is about more than the number of fans, friends and follows you have. Are you leveraging social media to get more leads and customers? Do you engage in the conversation or just talk about yourself?

      Loading Report...

      cta-app-4

      Analytics

      Measuring your successes (and failures) is the only way to know what marketing activities are working for you. If you can't measure how many visits, leads and customers your different campaigns generate, you need to reevaluate how you're measuring your activities.

      Top Things To Do

        Loading Report...

        How do your results compare to other companies?

        It's awesome that you are focused on improving your marketing efforts. But how much do you need to improve to make a difference? Compare your results to other companies. If you are beating the benchmarks, great job! If you aren't, time to get to work. (Based on data from over 5000 companies.)

        % of HubSpot Customers Monthly Visits Visit To Lead Monthly Inbound Leads Lead To Customer Monthly Customers
        Top 10% of HubSpot Customers 148,240 7.6% 11,262 90.57% 10,200
        Top 25% of HubSpot Customers 65,224 4.57% 2,981 65.57% 1,954
        Top 50% of HubSpot Customers 33,978 2.96% 1,005 42.45% 427
        What is HubSpot?

        All-in-One Inbound Marketing Software. It's time to reshape the way we think about marketing. Stop pushing. Start attracting. Stop interrupting. Start engaging. HubSpot's Inbound Marketing Software gives you all the tools you'll need to make marketing people will love – earning quality leads and loyal customers in return.

        How can we help improve your Marketing Grade?

        See how HubSpot can help you grow traffic, leads and sales.

        Request a Demo to Learn More!