We've retired Website Grader!
After grading 4 million websites, we took what we learned from Website Grader and used it to build the bigger and better Marketing Grader.
After all, your marketing is about more than just your website. We hope you enjoy!
Beta
Report for www.klamonfra.de
Grade Another Company| www.klamonfra.de | |
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Top of the Funnel(ToFu)
Fill the top of your sales and marketing funnel by creating, optimizing, and promoting unique and interesting content. |
0% Correct Learn More |
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Middle of the Funnel(MoFu)
Convert traffic into leads and leads into customers by focusing on the middle of your funnel and using landing pages, conversion forms, email marketing and social media. |
0% Correct Learn More |
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Analytics
Know what marketing activities are working (or aren't working) for you by measuring your successes and failures. |
0% Correct Learn More |
Top of the Funnel
Creating, optimizing, and promoting content are keys to filling the top of your sales and marketing funnel with more website traffic and leads. The good news is that companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don't.
Top Things To Do
Blogging
Every web page has the potential to rank well in search engines and draw traffic from other sources, like social media sites and the blogosphere. Of course, whether a page draws traffic (and links) depends on whether it's optimized and how remarkable (useful, interesting, etc.) it is. Blogging is a great way to add interesting content to your site so you can get more traffic and leads.
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Did you know that companies that blog get 55% more web traffic and 70% more leads than those that don't?
Yay! You have a blog!
You've got a blog, which means you know it's the best way to reach your target audience and grab them with the content they crave. In fact, it might already be the only way to reach them.
Yikes! We can't find a blog for you.
Have a blog that we couldn't find?
Yikes! It looks like you don't have a blog! How can that be? Surely you already know that blogging is the best way there is to reach your target audience with the useful, educational information they're out there looking for. Not to mention how much it helps your search rankings. But you knew that. Didn't you?
Yikes! We can't find a blog for you.
Have a blog that we couldn't find?
Yikes! It looks like you don't have a blog! How can that be? Surely you already know that blogging is the best way there is to reach your target audience with the useful, educational information they're out there looking for. Not to mention how much it helps your search rankings. But you knew that. Didn't you?
Download the Blogging For Business Marketing Kit to learn how to implement a successful blog marketing strategy.
Recent Blog Articles
Blog posts that were shared on just Twitter had 113% more inbound links than those not shared on social media at all.
Recent Blog Articles
We weren't able to find any recent blog articles. This either means you don't have an easily discoverable RSS or you don't have a blog. Either scenario isn't ideal.
Sorry, we weren't able to find your most recent blog articles.
Sorry, there was an error retrieving your most recent blog articles. Please try running the report again if you'd like.
No recent blog articles found, because you don't have a blog!
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
| Article | Tweets | Facebook Shares |
|---|---|---|
Download the Blogging For Business Marketing Kit to learn how to implement a successful blog marketing strategy.
B2B companies that blog generate 67% more leads per month than those that do not.
Are your blog post titles unique & fewer than 75 characters? Yes
You've totally nailed the science of blog post titles! Keep them unique and short (under 75 characters) to really grab your readers' attention and maximize the SEO benefits.
Are your blog post titles unique & fewer than 75 characters? No
Remember that blog post titles are key to creating a successful blog. Make sure the title of every post is unique and keep it short (under 75 characters).
Sorry, we can't tell if your blog post titles are unique.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Your blog post titles aren't optimized, because you don't have a blog!
Just a reminder, companies that blog get 55% more web traffic and 70% more leads than those that don't. Don't you like traffic and leads?
Download HubSpot's free ebook, An Introduction to Business Blogging, to learn more about getting the most out of your blog.
Businesses that blog at least 20 times per month generate 5X more traffic and 4X more leads than those that only blog a few times per month.
You publish new blog posts every on average.
You're doing a great job creating and publishing blog content regularly, so get pumped! If you keep doing what you're doing, you'll see some serious return on your efforts before long.
You publish new blog posts every on average.
You've got a blog, you just need to use it. Here's a little inspiration: Companies that blog at least 20 times per month generate 5x more traffic than those that blog only a few times per month. That's FIVE. TIMES. THE. TRAFFIC. So maybe get blogging, hmm?
Sorry, we can't tell how often you publish new blog posts.
Unfortunately, we weren't able to retrieve this information. Please check back in a couple days and hopefully the problem will be resolved.
I guarantee you aren't blogging enough. You aren't blogging at all!
Just a reminder, companies that blog get 55% more web traffic and 70% more leads than those that don't. Don't you like traffic and leads?
Download HubSpot's free ebook, An Introduction to Business Blogging, to learn more about getting the most out of your blog.
About 46% of daily internet users read more than one blog every day.
Do you have an easily located RSS feed? Yes
RSS is just another way of saying you make it easy for folks to subscribe to your content. Your RSS is what we like to call "auto-discoverable," which is geek-speak for "easy to find." Way to go.
Do you have an easily located RSS feed? No
Have an RSS feed that we couldn't find?
If you build it, they will come. But only if you make it easy for readers to get your content the way they want to consume it. Adding an auto-discoverable RSS feed makes it super easy for power users to get your latest blog posts and news stories as soon as you publish them.
No RSS feed found, because you don't have a blog!
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Sorry, we had trouble detecting an RSS feed.
Sorry, there was an error retrieving your RSS feed url. Please try running the report again if you'd like.
Download HubSpot's free ebook, An Introduction to Business Blogging, to learn more about why RSS is important.
65% of daily internet users read a blog. It could be YOUR blog if you make it easy for them to find it.
Is your blog easy to find? Yes
Awesome – we found your blog easy as pie by looking on your homepage. Two thumbs up for you!
Is your blog easy to find? No
It looks like you don't link to your blog from your homepage! Seriously? How do you expect people to find your blog if you don't make it easy for them? Fairies?
Sorry, we can't tell how easy it is to find your blog.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Your blog isn't easy to find, because you don't have one!
Just a reminder, companies that blog get 55% more web traffic and 70% more leads than those that don't. Don't you like traffic and leads?
Download the Blogging For Business Marketing Kit to learn how to implement a successful blog marketing strategy.
Blog posts shared on Twitter get 113% more inbound links than those not shared on social media at all.
Your blog posts are being tweeted on average.
Looks like you have the blog sharing winds blowing your way! Blogging has great compounding benefits when people share your posts on social media.
Your blog posts are being tweeted on average.
You're not getting much action on the social sharing scene – nobody's retweeting your posts! Double check that you have social sharing buttons on your site, and work on writing remarkable content that people want to share.
Sorry, we can't tell how many times your blog posts are being tweeted.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Your blog posts aren't retweeted, because you don't have a blog!
Just a reminder, companies that blog get 55% more web traffic and 70% more leads than those that don't. Don't you like traffic and leads?
Optimize your Twitter presence using HubSpot's "Twitter for Business" guide.
Don't think sharing on Facebook matters? Did you know that Facebook is now the most preferred way of sharing content – second only to email?
Your blog posts are being shared on Facebook times on average.
People love your content so much they are sharing it with their friends on Facebook! Well done you. Keep up the good work!
Your blog posts are being shared on Facebook times on average.
It doesn't look like you're getting much love on Facebook. You can make it easier for readers to share your content by adding social sharing buttons to your site, but the real key is to write remarkable content.
Sorry, we can't tell how many times your blog posts are being shared on Facebook.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Your blog posts aren't shared on Facebook, because you don't have a blog!
Just a reminder, companies that blog get 55% more web traffic and 70% more leads than those that don't. Don't you like traffic and leads?
Check out HubSpot's free ebook, How to use Facebook for Business, to learn more about maximizing your Facebook presence.
SEO
Optimizing your content is a key step to ensure you give your valuable content the best chance possible of drawing traffic from the web. In essence, this section is about maximizing your ROC – return on content.
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46% of daily searches are for research on products or services. The more pages you have, the better chance you have of ranking high.
Your site has pages indexed by search engines.
Search engines look for fresh content so that they can serve it up later in search results. If they don't index it, results won't show it. The more fresh content you create, the more often search engines will come back looking for more. It's a beautiful thing. It's the cycle of life.
Your site has pages indexed by search engines.
Ouch – your website doesn't have a lot of meat on its bones, does it? Beef it up by creating more content. The more content you create, the easier it is for visitors and search engines alike to find you. And getting found is the first step to getting leads!
Sorry, we can't tell how many pages are indexed by search engines on your site.
We're having a hard time getting the number of pages indexed by search engines. Please try again later.
Download HubSpot's free ebook, An Introduction to Business Blogging, to learn more about how blogging can help your business.
Oops, looks like you're missing a 301 redirect.
To a search engine, "craigslist.com" and "www.craigslist.com" are not the same thing. Set up a permanent redirect (also known as a "301 redirect") so that you get full credit for what's on your site, no matter how it's accessed.
Sorry, we couldn't detect if you have a 301 redirect setup or not.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Learn why 301 Redirects are important with HubSpot's step by step guide to Learn SEO from the Experts.
We found images on your homepage, and of them have alt tags.
Sweet – you're using images and optimizing them with alt text keywords to maximize their benefit. Don't forget to align your alt text with the keywords for each page to make sure you are getting the most out of these little tags.
See DetailsWe found images on your homepage, and of them have alt tags.
Ouch – you don't have alt tags on all your images! Images are invisible to search engines, and alt tags are a wicked easy way to tell search engines what your page is about. Tuck in a keyword between some alt tags and maximize the impact of the images on your site.
See DetailsSorry, we had trouble finding images on your site.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
| URL | Alt Text | Repeat |
|---|---|---|
| URL | Ipsum Purus Sollicitudin Fusce | 1 |
Download HubSpot's step by step guide to Learn SEO from the Experts, and gain a better understanding of how to optimize your images.
How do your internal pages look?
For a little extra fun, we analyzed a few internal pages on your site to see how well those were optimized. This kind of analysis often turns up very interesting opportunities for more targeted landing page and content that you might have missed. Yes, even you.
How do your internal pages look?
For a little extra fun, we analyzed a few internal pages on your site to see how well those were optimized. It looks like you should look into changing page titles that start with your company name, if you have page descriptions on all your pages and if they are unique. Easy things to change, but they make a big difference.
Sorry, we couldn't analyze your internal pages.
We tried to analyze a few internal pages on your site to see how well those were optimized. Unfortunately, we weren't able to get any information right now. Please try again later and hopefully we'll have fixed the problem.
| Page Title | Page Description |
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60% of all organic clicks go to the top three organic search results. Snag one of those spots by optimizing your page titles.
How many page titles start with your company name?
Well done! You've already taken the first step to having well optimized page titles by not starting them all with your company name.
How many page titles start with your company name?
You've done a great job optimizing your page titles for your company name. The problem is, that's the easiest thing in the world to rank for! The first word in a page title is given the most weight (or importance) by Google. Use something other than your company name to give yourself a boost ranking for other keywords.
Sorry, we couldn't find how many page titles start with your company name.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Watch the Intro to Search Engine Optimization webinar to learn more about page titles.
75% of users never go further than the first page of search results. Compelling page descriptions can help you stand out.
Do you have page descriptions and are they unique? Yes
Looks like you have unique page descriptions for all three of the internal pages we checked. So you're looking good!
Do you have page descriptions and are they unique? No
You are either missing page descriptions, or those you have aren't all unique. While page descriptions don't directly affect your search rankings, they do affect how likely someone is to click on your search results. The text you put in your page description shows up prominently in search engine results. Make sure it's compelling to get more people to click.
Sorry, we had trouble figuring out how many of your page descriptions are unique.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Download the Learning SEO from the Experts Guide to learn more about page descriptions.
89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.
Your mozRank is .
Your mozRank is .
Sorry, we had trouble getting your mozRank.
It doesn't look like you currently have a mozRank. If you keep on creating lots of great content and getting inbound links, SEOmoz is sure you pick you up sooner or later.
mozRank is on a scale of 1 to 10 and is SEOmoz's 10-point measure of link authority and popularity. It's similar to the old Google Page Rank and is logarithmic, so bear that in mind, too. (That means it's ten times as hard to move from a 3 to a 4 as it is to move from a 2 to a 3.)
iCompanies that blog have 97% more inbound links than those that don't. Creating great content is the key to getting inbound links – there's just no substitute.
other sites have linked to your site.
Every link to your site is another vote in the giant popularity contest that is the internet. The more sites that link to you, the better you will rank. Keep on creating and sharing all that great content, and you'll keep moving closer to the top of the charts.
other sites have linked to your site.
Inbound links to your site are votes in the giant popularity contest that is the internet. And right now, you're not exactly the most popular kid in class. Create more great content, then share it!
Sorry, we couldn't find how many sites have linked to your site.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Download Learning SEO From the Experts: A Step-By-Step Guide.
Here are 0 authoritative pages that are linking to you.
It's not enough to just get links from other sites – those sites need to be trustworthy and authoritative, too. Naturally, these are harder to come by. But you're doing great so far – keep it up!
| Domain | Linking Page |
|---|
Sorry, we weren't able to find any pages that are linking to you.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Mobile
Having a website that displays well on mobiles devices is becoming more and more important as 35% of American adults have a smartphone and 87% of smartphone owners access the internet on their mobile devices. When mobile optimizing your site, you want to take into account smaller screen sizes and slower bandwidths. This means using smaller images and font sizes, thinking about how much content is displayed on a single page.
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By the end of 2011, 50% of Americans will own a smartphone. Yep.
Do you have a mobile version of your website? Yes
Pretty slick mobile website you've got there, my friend. You're fully on the mobile bandwagon.
Do you have a mobile version of your website? No
You're gonna need a mobile website if you want people to access your site on their smartphones. And since 43% of all phones are smartphones, and 87% of them use it to access the internet, it probably makes sense to get this in place sooner rather than later.
Sorry, we had trouble checking if you have a mobile version of your website.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Download the free Mobile Marketing Kit to learn more about mobile optimization.
86% of C-level executives use a smartphone.
Do you have Apple icons? Yes
You've got an Apple Icon already built and ready to access, which shows you know a thing or two about how to keep those mobile users coming back to your site for more. Nicely done.
Do you have Apple icons? No
The iPhone and iPad both allow users to add a quick link to the desktop of their device for easy access. Don’t let a hard-to-see screenshot (which is the default option) rob you of an excellent branding opportunity!
Sorry, we had trouble checking if you have Apple icons.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Download HubSpot's Mobile Marketing Kit to get up to speed on mobile basics.
74% of smartphone users have made a purchase from their smartphone.
Do you have a meta viewport tag? Yes
Looks like you're already rocking the meta viewport tag, which tells a mobile device how to orient your site on the screen. It also determines if a page can be scaled larger or smaller and if it should rotate as the user rotates their mobile device. Very mobile savvy of you!
Do you have a meta viewport tag? No
The meta viewport tag tells a mobile device how to orient a page when it's loaded. It also determines if a page can be scaled larger or smaller and if it should rotate as the user rotates their mobile device. Be friendly to your mobile users by including this on your site.
Sorry, we had trouble checking if you have a meta viewport tag.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Download HubSpot's Mobile Marketing Kit to get up to speed on mobile basics.
Social
57% of small businesses say social media is beneficial to their business, which is no wonder since being active on Twitter and Facebook has been shown to increase the number of inbound links, traffic and leads. As a result, 54% of companies increased their investment in social media & blogs in 2011.
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Companies with over 1,000 Twitter followers get 6X more traffic.
Are you on Twitter? Yes
We found the account @ that looks like it belongs to you. You're rocking out on Twitter, which is great! Now make sure that you're sharing awesome content there, too. Want more folks to visit your blog? Blog posts shared on Twitter get 117% more page views than those not shared. That's a big number.
Did we guess the wrong account?| Followers | Following | Updates |
|---|
Are you on Twitter? No
Have a Twitter account that we couldn't find?
We can't find a twitter account for your company! Seriously? Companies that use Twitter average 2x more leads than those who don't. Don't you want more leads?
Sorry, we had trouble checking if you have a Twitter account.
Have a Twitter account that we couldn't find?
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Download our Twitter for Beginners guide.
79% of US Twitter users are more likely to recommend the brands that they follow.
Your homepage has been tweeted times.
According to Twitter, your homepage has been tweeted times recently (usually in the last few days). To increase this, make sure you are including social sharing buttons right on your homepage and creating compelling content.
Your homepage has been tweeted times.
Oh no! According to Twitter, your homepage has been tweeted 0 times recently (usually in the last few days). Check to make sure you have social sharing buttons right on your homepage and create great content that people would want to share.
Sorry, there was a problem checking how many times your homepage has been tweeted.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Download the Twitter for Business Beginners Guide to learn more about getting people to share your content.
More than 1/2 of active Twitter users follow companies, brands, or products on social networks.
You average between tweets.
You're working Twitter to your advantage by posting updates often and regularly. That sort of thing matters, trust us.
You average between tweets.
It looks like you're in a bit of a Twitter slump. Tweet more regularly if you want to harness all the power of Twitter. Share your blog posts, relevant news articles, and interesting stuff from other sites.
Sorry, we had trouble figuring out the average time between your tweets.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
We can't find the average time between your tweets because you aren't on Twitter!
We'll just mention again that we can't find a twitter account for your company! Seriously? Companies that use Twitter average 2x more leads than those who don't. Don't you want more leads?
Download the Twitter for Business Beginners Guide to learn more about maximizing the time you spend on Twitter.
Nearly 2/3 of US Internet users regularly use a social network.
Your Klout Score is
Your Klout Score is a measure of how much influence you have in social media. It analyzes your reach, influence, and the power of your network. From the looks of it, you're doing well and influencing people around the social media sphere.
Your Klout Score is
Your Klout Score is a measure of how much influence you have in social media. It looks at your reach, influence, and the power of your network. From the looks of it, you've got some work to do if you want to increase the amount of influence you have in the social media sphere.
Sorry, we had trouble getting your Klout Score.
It doesn't look like Klout currently has a score on record for you. Head over to Klout.com and sign in using your Twitter account. We'll get your score eventually.
Check out HubSpot's free ebook, How to use Facebook for Business, to learn more about maximizing your Facebook presence.
Did you know that 93% of US adult internet users are on Facebook? Unless you only sell to that laggy little 7% of all internet users, think again!
Your Facebook business fan page has fans.
You are clearly friends with Facebook! Social media is only going to have a bigger impact on search rankings over time, and you're definitely working that to your advantage.
Your Facebook business fan page has fans.
Have a Facebook Business Page that we couldn't find?
Don't fear the Facebook! Facebook business fan pages are a fantastic way to build community. 41% of B2B companies and 62% of B2C companies who use Facebook have acquired new customers from it. Don't fall behind!
Sorry, we had trouble checking if you have a Facebook business page.
Have a Facebook Business Page that we couldn't find?
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Check out HubSpot's free ebook, How to use Facebook for Business, to learn more about maximizing your Facebook presence.
One out of every eight minutes spent online is spent on Facebook. Once you're done saying OH MY GOD, ask yourself if you're making the most of that fact.
You average ? between posts to your Facebook business page.
You're involved in your Facebook community by posting updates on a regularly basis. The best way to grow a community is by being an active and helpful part of it. But hey, you knew that, didn't you?
You average ? between posts to your Facebook business page.
You're probably not getting as much out of your Facebook business page as you could. If you want more fans, you need to give them a reason to like your page. Sharing interesting and relevant content usually is a big part of it.
Sorry, we had a problem figuring out the average time between posts to your Facebook business page.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
We can't find the average time between your Facebook posts because you don't have a Facebook Business Page!
Just a quick reminder that 41% of B2B companies and 62% of B2C companies who use Facebook have acquired new customers from it. Don't get left behind!
Download our How to Use Facebook to Grow Your Business eBook.
Login to Facebook for more information.
Find out if you are getting the most out of your Facebook business fan page.
- Are you posting to your business fan page often enough? (ToFu) Find Out »
- Are your fans sharing your content? (MoFu) Find Out »
- Are you milking Facebook for leads? (MoFu) Find Out »
Sorry, but you're not an administrator of this Facebook Business Page.
In order to get those extra Facebook numbers, you must be an administrator of the Facebook Business Page that we found (http://www.facebook.com/hubspot).
Middle of the Funnel
The middle of the funnel is all about converting the traffic you get into prospects and leads and then nurturing your leads and prospects in order to make it more likely that they will become customers. You do this by using landing pages, blogs, conversion forms, email marketing and social media.
Top Things To Do
General
The most general tools in the middle of your funnel have to do with collecting leads and nurturing those leads into customers. Making it easy for customers to give you their information through forms on your website and understanding the tools you are using to nurture those leads are the beginning of an optimized middle of the funnel.
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Businesses with 31 to 40 landing pages get 7X more leads than those with only 1 to 5.
Are you using landing pages with forms to convert your visitors into leads? Yes
It looks like you already know that landing pages with conversion forms are a great way to get leads from your website because we found at least one on your site. Make sure you are collecting contact information from your visitors so that you can follow up with them later and be in touch. Without landing pages, you can't convert your website traffic into customers.
Are you using landing pages with forms to convert your visitors into leads? No
Landing pages with conversion forms are the best way to turn your visitors into leads. Make sure you're collecting contact information from your visitors so that you can follow up with them later and be in touch. Without landing pages, all you've got is a fancy, web-based trampoline. (Bounce, bounce, bounce...)
Sorry, we weren't able to figure out if you're using forms to convert your visitors into leads.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Download HubSpot's Introduction to Building Landing Pages to learn more about converting visitors into leads effectively.
You can automate your marketing efforts, but beware, your email database expires at a rate of 25% per year.
Are you using any marketing automation software? Yes
It looks like you are using to automate your marketing efforts. Make sure you that you are not using it to force leads through your old school sales process by beating them into submission with endless programmed emails. Automation can be an effective tool, but you want to engage potential customers on their terms in order to convert the most leads into happy customers.
Are you using any marketing automation software? No
It doesn't look like you are using anything to automate your marketing efforts. Automation can be an effective tool when used to engage potential customers on their terms. You don't want to use marketing automation to force leads through your old school sales process by beating them into submission with endless programmed emails.
Sorry, we weren't able to tell if you're using marketing automation software or not.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Download the Marketing Automation 10 Commandments to learn the do's and don'ts of effective marketing automation.
Two-thirds of marketers say their company blog is "critical" or "important" to their business. Part of the reason is that blogs are a great way to engage your visitors.
Your visitors are very engaged when on your site.
Visitor Engagement looks at how many times your visitors came to your site, how long they stayed around and how many pages they viewed. In general, we want to see that people came to your site and stayed around because of all your great content.
Your visitors are ? engaged when on your site.
Visitor Engagement looks at how many times your visitors came to your site, how long they stayed around and how many pages they viewed. In general, we want to see that people came to your site and stayed around because of all your great content.
Sorry, we had trouble figuring out how engaged your visitors are.
It doesn't look like you are currently being tracked by Compete. If you work to create lots of great content, rank well in search engines, and get more traffic to your site, Compete is sure you pick you up sooner or later.
Average Number of Visits Per Person:
Not Engaged
Visitors come to your website fewer than 1.5 times on average per month.
Average Length of Stay:
Not Engaged
Visitors stay on your website for less than a minute on average!
Average Pages Per Visit:
Not Engaged
Visitors view fewer than 2 pages on average each time they visit your website.
Keep your visitors engaged with effective calls-to-action.
Blogging
Blogging is a great way to get more traffic and leads but it's also a great way to convert leads into customers. Having valuable and relevant calls to action, allowing readers to subscribe and encouraging them to follow you in social media are great ways to leverage your blog and get more.
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Businesses with more than 40 landing pages get 12X more leads than those with only a few landing pages.
of your last 5 blog posts included links to a landing page with a form.
Rock on! You're already linking your blog posts to landing pages so that you can magically transform your visitors into leads. Be sure to test your calls to action to keep those conversion rates climbing up, up, up!
of your last 5 blog posts included links to a landing page with a form.
Drawing in prospects with great content on your blog is a start, but you'll need to do more than that to convert those prospects into leads. Use relevant calls to action to convert those visitors into hot, hot leads!
Sorry, we weren't able to detect if you link to forms from your blog posts.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Your blog isn't getting leads for you, because you don't have a blog!
Just a reminder, companies that blog get 55% more web traffic and 70% more leads than those that don't. Don't you like traffic and leads?
Download our Blogging For Business Marketing Kit.
36% of daily internet users read 5 to 10 blog posts per day.
Your blog has a handy email subscription link.
Well done! You're making it easy for people to follow your blog and keep in touch over the long haul by allowing them to subscribe to your blog via email.
It doesn't look like your blog offers an easy way to subscribe by email.
Hold the phone! Don't you want people to read your new posts? Sure you do! At the very least, you should be offering them the standard RSS, email subscription, and social sharing options.
Sorry, we weren't able to tell if you let people subscribe to your blog by email.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
People can't subscribe to your blog, because you don't have a blog!
Just a reminder, companies that blog get 55% more web traffic and 70% more leads than those that don't. Don't you like traffic and leads?
Watch our webinar 13 Business Blogging Mistakes & Their Easy Fixes to fix your blogging mistakes.
52% of 55-64 year old internet users have joined a social network
Yay! Your blog has social subscription options.
It looks like you have figured out the benefits of promoting your social media presence on your blog. Make sure you're also promoting your blog via your social media accounts to get the most out all the content you are creating.
Oh no, don't you want your blog readers to follow you in social media?
Looks like you need to add some social subscription options to your blog. Make it easy for people to stay in touch with your company however it is easiest for THEM! It's all about THEM, not you.
Sorry, we weren't able to tell if you promote your social media presence on your blog.
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You don't have social subscriptions on your blog, because you don't have a blog!
Just a reminder, companies that blog get 55% more web traffic and 70% more leads than those that don't. Don't you like traffic and leads?
Download our Social Media Marketing Kit and learn how to leverage Facebook, Twitter and LinkedIn for lead generation.
Social
Social media is about more than the number of fans, friends and follows you have. Are you leveraging social media to get more leads and customers? Do you engage in the conversation or just talk about yourself?
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US Internet users spend 3X more time on blogs and social networks than on email.
Are you linking to your social media accounts on your homepage? Yes
It looks like you are doing a great job making it easy for people to follow you where they want. Continue to promote your social platforms whenever you get the chance.
Are you linking to your social media accounts on your homepage? No
Shut the front door – it doesn't look like you're promoting your social media accounts on your homepage! Make it easy for people to follow you however they want by letting them know where you can be found right up front.
Sorry, we weren't able to detect if you are linking to your social media accounts on your homepage.
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Checkout our How to Monitor Your Social Media Presence in 10 Minutes a Day blog post.
Companies that use Twitter average 2x more leads per month than those that do not.
of your last 10 tweets were replies to somebody else.
Testify. You understand that Twitter isn't just a soap box for you to blab endlessly about your own company. It's about having a dialogue and engaging with others. Keep up the good work.
of your last 10 tweets were replies to somebody else.
Twitter should be more than your personal soap box. If all you're doing is tweeting about yourself and your business, people aren't going to be listening very much. Instead, try engaging with your followers by replying to THEIR tweets, asking questions, and just chatting once in a while. You like to chat, don't you? Sure you do.
Sorry, we weren't able check how many of your tweets are replies to somebody else.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
We can't find the percentage of your tweets that are replies because you aren't on Twitter!
We'll just mention again that we can't find a twitter account for your company! Seriously? Companies that use Twitter average 2x more leads than those who don't. Don't you want more leads?
Download the Twitter for Business Beginners Guide to learn more about engaging on Twitter.
Companies with 1000+ Twitter followers get 6X more traffic on their websites than those with fewer Twitter followers.
@ was mentioned times by other people in the last 24 hours on Twitter.
That's the way to do it – lots of people have found a reason to talk about you on Twitter. Keep giving them something to talk about by posting great content and engaging with them online.
@ was mentioned times by other people in the last 24 hours on Twitter.
It doesn't look like anyone has mentioned your Twitter handle in the last 24 hours. Let's give them something to talk about! Go write a really stellar blog post RIGHT NOW and post it to Twitter.
Sorry, we weren't able to find how many times you've been mentioned on Twitter.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
We can't find the number of Twitter mentions for you because you aren't on Twitter!
We'll just mention again that we can't find a twitter account for your company! Seriously? Companies that use Twitter average 2x more leads than those who don't. Don't you want more leads?
Download the Twitter for Business Beginners Guide to learn more about maximizing your Twitter presence.
39% of B2B companies using Twitter have acquired new customers from it.
of your last 10 tweets link to a landing page.
Nicely done! You're already working the Twitterverse for leads. Do a quick analysis from time to time to make sure you're offering a good balance of engaging content and exciting offers to maximize your return.
of your last 10 tweets link to a landing page.
You like leads, right? Because including enticing offers and relevant links in your social media stream can increase your lead generation rate by 90% or more. But hey, only if you like leads.
Sorry, we weren't able to detect if you link to forms from your tweets.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
You aren't using Twitter to generate leads because you aren't on Twitter!
We'll just mention again that we can't find a twitter account for your company! Seriously? Companies that use Twitter average 2x more leads than those who don't. Don't you want more leads?
Download the Twitter for Business Beginners Guide to learn more about maximizing your Twitter presence.
More than 1/3 of marketers say Facebook is "critical" or "important" to their business – and this number has increased 83% in just the last two years.
The last 10 posts to your Facebook business page had likes & comments on average.
You're actively working your Facebook mojo by posting lots of great content and encouraging people to engage. No fool, you.
The last 10 posts to your Facebook business page had likes & comments on average.
Facebook is a great place to engage in a dialogue with your followers. Post great content and spark a conversation by asking questions and finding ways to be helpful to them.
Sorry, we weren't able to figure out how many likes & comments your Facebook page has on average.
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We can't find the number of comments and likes for your Facebook posts because you don't have a Facebook Business Page!
Just a quick reminder that 41% of B2B companies and 62% of B2C companies who use Facebook have acquired new customers from it. Don't get left behind!
Check out HubSpot's free ebook, How to use Facebook for Business, to learn more about maximizing your Facebook presence.
41% of B2B companies using Facebook have acquired new customers from it.
of the last 10 posts to your Facebook Business Page included a link to a landing page.
Kudos to you! You're already milking Facebook for leads. Make sure you are keeping things exciting for your fans and followers by offering a balanced content line up.
of the last 10 posts to your Facebook Business Page included a link to a landing page.
Are you using social media for your health? Or because you want to generate leads? If it's for your health, you're nuts. But if you want leads, you'd better start offering your fans and followers ways to convert into one.
Sorry, we weren't able to find how many of your Facebook posts link to a form.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
You aren't using Facebook to generate leads because you don't have a Facebook Business Page!
Just a quick reminder that 41% of B2B companies and 62% of B2C companies who use Facebook have acquired new customers from it. Don't get left behind!
Check out HubSpot's free ebook, How to use Facebook for Business, to learn more about maximizing your Facebook presence.
Login to Facebook for more information.
Find out if you are getting the most out of your Facebook business fan page.
- Are you posting to your business fan page often enough? (ToFu) Find Out »
- Are your fans sharing your content? (MoFu) Find Out »
- Are you milking Facebook for leads? (MoFu) Find Out »
Sorry, but you're not an administrator of this Facebook Business Page.
In order to get those extra Facebook numbers, you must be an administrator of the Facebook Business Page that we found (http://www.facebook.com/hubspot).
Analytics
Measuring your successes (and failures) is the only way to know what marketing activities are working for you. If you can't measure how many visits, leads and customers your different campaigns generate, you need to reevaluate how you're measuring your activities.
Top Things To Do
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It looks like you're using to measure your website.
Looks like you've got a bead on your analytics with . Nice job – measuring your results is the first step to making truly data-driven decisions. And oh my gosh do I love data-driven decisions.
It doesn't look like you are using software to measure your website.
Are you measuring your website's effectiveness at all? Because it looks like you're operating without the proverbial net out there. You need to hook up some serious analytics if you're ever going to get a handle on what's working and what's not. Remember: Knowledge is power.
Sorry, we weren't able to tell if you're using any web analytics or not.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Download HubSpot's free ebook An Introduction to Inbound Marketing Analytics to learn more about measuring your marketing efforts.
How many unique visitors do you have per month?
You're getting a decent number of visitors to your site, well done you! This means you're probably doing a decent job of creating content and ranking in search engines. The next thing to look at is, how are you doing at converting those visitors into leads? Traffic is nice, but leads pay the bills.
How many unique visitors do you have per month?
The first steps to generating leads online is to get visitors coming to your site. It looks like you need to spend some time creating really awesomely interesting content and making sure it ranks well in search engines. This will bring people to you, then you can focus on how to convert more of them into leads.
Sorry, we weren't able to get the number of unique visitors you have per month.
It doesn't look like you are currently being tracked by Compete. If you work to create lots of great content, rank well in search engines, and get more traffic to your site, Compete is sure you pick you up sooner or later.
Download HubSpot's free ebook, An Introduction to Business Blogging, to learn more about how blogging can help you get more visitors.
How do your results compare to other companies?
It's awesome that you are focused on improving your marketing efforts. But how much do you need to improve to make a difference? Compare your results to other companies. If you are beating the benchmarks, great job! If you aren't, time to get to work. (Based on data from over 5000 companies.)
| % of HubSpot Customers | Monthly Visits | Visit To Lead | Monthly Inbound Leads | Lead To Customer | Monthly Customers |
|---|---|---|---|---|---|
| Top 10% of HubSpot Customers | 148,240 | 7.6% | 11,262 | 90.57% | 10,200 |
| Top 25% of HubSpot Customers | 65,224 | 4.57% | 2,981 | 65.57% | 1,954 |
| Top 50% of HubSpot Customers | 33,978 | 2.96% | 1,005 | 42.45% | 427 |
What is HubSpot?
All-in-One Inbound Marketing Software. It's time to reshape the way we think about marketing. Stop pushing. Start attracting. Stop interrupting. Start engaging. HubSpot's Inbound Marketing Software gives you all the tools you'll need to make marketing people will love – earning quality leads and loyal customers in return.
How can we help improve your Marketing Grade?
See how HubSpot can help you grow traffic, leads and sales.
Request a Demo to Learn More!


Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all.
Is your blog easy to share? Yes
You are a rock star – look at all those social sharing buttons! Making it easy for people to share your stuff on Twitter and Facebook is the best way to get them to share it.
Is your blog easy to share? No
Whoopsie! You forgot to add social sharing buttons to your blog. These handy little buttons make it super simple for your readers to share your awesome content on their social networks.
Sorry, we can't tell if your blog is easy to share or not.
Sorry, there was an error retrieving this information. Please try running the report again if you'd like.
Is your blog easy to share? No! Because you don't have one!
Just a reminder, companies that blog get 55% more web traffic and 70% more leads than those that don't. Don't you like traffic and leads?
Have a blog that we couldn't find?
Check out HubSpot's free ebook, How to use Facebook for Business, to learn more about using social media to help your blog.