Have a blog that we couldn't find?

Yikes! It looks like you don't have a blog! How can that be? Surely you already know that blogging is the best way there is to reach your target audience with the useful, educational information they're out there looking for. Not to mention how much it helps your search rankings. But you knew that. Didn't you?

Remember that blog post titles are key to creating a successful blog. Make sure the title of every post is unique and keep it short (under 75 characters).

You've got a blog, you just need to use it. Here's a little inspiration: Companies that blog at least 20 times per month generate 5x more traffic than those that blog only a few times per month. That's FIVE. TIMES. THE. TRAFFIC. So maybe get blogging, hmm?

Have an RSS feed that we couldn't find?

If you build it, they will come. But only if you make it easy for readers to get your content the way they want to consume it. Adding an auto-discoverable RSS feed makes it super easy for power users to get your latest blog posts and news stories as soon as you publish them.

It looks like you don't link to your blog from your homepage! Seriously? How do you expect people to find your blog if you don't make it easy for them? Fairies?

Whoopsie! You forgot to add social sharing buttons to your blog. These handy little buttons make it super simple for your readers to share your awesome content on their social networks.

You're not getting much action on the social sharing scene – nobody's retweeting your posts! Double check that you have social sharing buttons on your site, and work on writing remarkable content that people want to share.

It doesn't look like you're getting much love on Facebook. You can make it easier for readers to share your content by adding social sharing buttons to your site, but the real key is to write remarkable content.

Ouch – your website doesn't have a lot of meat on its bones, does it? Beef it up by creating more content. The more content you create, the easier it is for visitors and search engines alike to find you. And getting found is the first step to getting leads!

To a search engine, "craigslist.com" and "www.craigslist.com" are not the same thing. Set up a permanent redirect (also known as a "301 redirect") so that you get full credit for what's on your site, no matter how it's accessed.

You've done a great job optimizing your page titles for your company name. The problem is, that's the easiest thing in the world to rank for! The first word in a page title is given the most weight (or importance) by Google. Use something other than your company name to give yourself a boost ranking for other keywords.

You are either missing page descriptions, or those you have aren't all unique. While page descriptions don't directly affect your search rankings, they do affect how likely someone is to click on your search results. The text you put in your page description shows up prominently in search engine results. Make sure it's compelling to get more people to click.

Inbound links to your site are votes in the giant popularity contest that is the internet. And right now, you're not exactly the most popular kid in class. Create more great content, then share it!

You're gonna need a mobile website if you want people to access your site on their smartphones. And since 43% of all phones are smartphones, and 87% of them use it to access the internet, it probably makes sense to get this in place sooner rather than later.

The iPhone and iPad both allow users to add a quick link to the desktop of their device for easy access. Don’t let a hard-to-see screenshot (which is the default option) rob you of an excellent branding opportunity!

The meta viewport tag tells a mobile device how to orient a page when it's loaded. It also determines if a page can be scaled larger or smaller and if it should rotate as the user rotates their mobile device. Be friendly to your mobile users by including this on your site.

Have a Twitter account that we couldn't find?

We can't find a twitter account for your company! Seriously? Companies that use Twitter average 2x more leads than those who don't. Don't you want more leads?

Oh no! According to Twitter, your homepage has been tweeted 0 times recently (usually in the last few days). Check to make sure you have social sharing buttons right on your homepage and create great content that people would want to share.

It looks like you're in a bit of a Twitter slump. Tweet more regularly if you want to harness all the power of Twitter. Share your blog posts, relevant news articles, and interesting stuff from other sites.

Your Klout Score is a measure of how much influence you have in social media. It looks at your reach, influence, and the power of your network. From the looks of it, you've got some work to do if you want to increase the amount of influence you have in the social media sphere.

Have a Facebook Business Page that we couldn't find?

Don't fear the Facebook! Facebook business fan pages are a fantastic way to build community. 41% of B2B companies and 62% of B2C companies who use Facebook have acquired new customers from it. Don't fall behind!

You're probably not getting as much out of your Facebook business page as you could. If you want more fans, you need to give them a reason to like your page. Sharing interesting and relevant content usually is a big part of it.

Landing pages with conversion forms are the best way to get turn your visitors into leads. Make sure you're collecting contact information from your visitors so that you can follow up with them later and be in touch. Without landing pages, all you've got is a fancy, web-based trampoline. (Bounce, bounce, bounce...)

It doesn't look like you are using anything to automate your marketing efforts. Automation can be an effective tool when used to engage potential customers on their terms. You don't want to use marketing automation to force leads through your old school sales process by beating them into submission with endless programmed emails.

Visitor Engagement looks at how many times your visitors came to your site, how long they stayed around and how many pages they viewed. In general, we want to see that people came to your site and stayed around because of all your great content.

Drawing in prospects with great content on your blog is a start, but you'll need to do more than that to convert those prospects into leads. Use relevant calls to action to convert those visitors into hot, hot leads!

Hold the phone! Don't you want people to read your new posts? Sure you do! At the very least, you should be offering them the standard RSS, email subscription, and social sharing options.

Looks like you need to add some social subscription options to your blog. Make it easy for people to stay in touch with your company however it is easiest for THEM! It's all about THEM, not you.

Shut the front door – it doesn't look like you're promoting your social media accounts on your homepage! Make it easy for people to follow you however they want by letting them know where you can be found right up front.

Twitter should be more than your personal soap box. If all you're doing is tweeting about yourself and your business, people aren't going to be listening very much. Instead, try engaging with your followers by replying to THEIR tweets, asking questions, and just chatting once in a while. You like to chat, don't you? Sure you do.

It doesn't look like anyone has mentioned your Twitter handle in the last 24 hours. Let's give them something to talk about! Go write a really stellar blog post RIGHT NOW and post it to Twitter.

You like leads, right? Because including enticing offers and relevant links in your social media stream can increase your lead generation rate by 90% or more. But hey, only if you like leads.

Facebook is a great place to engage in a dialogue with your followers. Post great content and spark a conversation by asking questions and finding ways to be helpful to them.

Are you using social media for your health? Or because you want to generate leads? If it's for your health, you're nuts. But if you want leads, you'd better start offering your fans and followers ways to convert into one.