The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results. But merely blogging won’t dramatically transform your marketing. Your blog has to be well optimized and promoted, and, most of all, rich with content. A blog is a long-term marketing asset that will bring traffic and leads to your business. It introduces you as a thought leader in your space and allows you to earn people’s trust.
Business blogging helps you in respect to search engine optimization (SEO). The more blog posts you publish, the more indexed pages you create for search engines to display in their results. A blog also gives you real estate to place calls-to-action in order to generate leads. At this stage of the game you are trying to retain your blog readers and engage them further with your website and your content. Calls-to-action introduce your prospects into the buying process and helps you start qualifying them.
To learn more about blogging for business download our free 15 Business Blogging Mistakes & Easy Fixes ebook.
In your marketing grader report, we measure your blog success by looking at the following:
- Blogging frequency
- Content length
- Links to lead generating forms
- Social media popularity of blog posts
- Use of images
- Correct use of meta descriptions
To find out how your blog is performing and how it could be better, run your Marketing Grader report now.