Social media was once a shiny new toy. It quickly infiltrated the PR and B2C marketing space. But as more social networks began to appear, and more people began to adopt the use of them, they became an intriguing space for all types of companies to be present on. At first, many businesses hardly knew what to do on social media — just that they needed to be using it.
That's all changed now. The latest reports clearly highlight that the use of social media has been not only been adopted, but has been deeply integrated into a business’s marketing methodology.
63% of companies using social media say it has increased their marketing effectiveness. Download our free social media marketing kit to see what it can do for you.
In your marketing grader report, we measure your social media success by looking at the following:
- Your social media reach
- The frequency of your social media content creation
- How engaging your social media posts are
- How well your website is optimized for social media sharing
To analyze how your social media efforts are working and how they could work better, run your Marketing Grader report now.